Ireland West Airport Knock – Advertising

Creation of Bus sheets and press advertising for Ireland West Airport Knock

The Bus Sheet advertisements and press ad design by designwest for Ireland West Airport Knock were created using clever call to action lines along with the new character which designwest had created for Ireland West Airport this summer. The campaign aimed to promote flights to the Uk to various destinations. All of the designs are similar in style but the locations are different - this campaign improved consumer awareness on these UK destinations for the airport.

Ireland West Airport Knock – Branding

Creation of Branding Project for Ireland West Airport Knock

These designs for Ireland West Airport Knock were part of a very big branding project taken on by designwest to try and promote different areas and offers within the aiport whilst maintaining the same look and feel. The project included the design of pull up banners, large format poster designs, window vinyl designs, hanging banner designs and many promotional and Point Of Sale (POS) pieces as well as the design of promotional menu’s for the restaurant area right trhough to designs for the lift doors. The results have really animated the new areas recently opened in the airport and the client was thrilled with the results.

CCMA Awards - Branding

Logo design / branding concept for the CCMA awards Dublin as well as press ad design, menu design and brochure design.

The CCMA awards brief was a job that we at designwest really enjoyed getting our teeth stuck into. For this logo design we really had a clean sheet to work off as the previous designs that had been used for CCMA did not have a specific logo or branding concept.
The end design is a very clever logo design - the outline of a ‘person’ which symbolizes a winner. The main body of the ‘person is made up from keywords that reflect the CCMA and what it stands for. The asterix which replaces the head of the person refers back to the line ‘people promoting excellence’ which is the embodiment of the awards.

The modern typography and striking colours used along with the striking logo design will ensure that the CCMA awards will get the attention they deserve for the upcoming awards in the winter of 2009.

Ireland West Airport Knock – Branding

Creation of Branding Project for Ireland West Airport Knock

These designs for Ireland West Airport Knock were part of a very big branding project taken on by designwest to try and promote different areas and offers within the airport whilst maintaining the same look and feel. The project included the design of pull up banners, large format poster designs, window vinyl designs, hanging banner designs and many promotional and Point Of Sale (POS) pieces as well as the design of promotional menu’s for the restaurant area right through to designs for the lift doors. The results have really animated the new areas recently opened in the airport and the client was thrilled with the results.

Ireland West Airport Knock – Mascot

Creation of Mascot Character for Ireland West Airport Knocknock

These illustration designs for Ireland West Airport Knock were one brief we at designwest really enjoyed working on this year. The result is a friendly character/mascot that reflects the airport by its very nature. Design west created different versions of the illustration design for the Airport all of which are currently being used for press advertising and above the line campaigns as well as on consumer communication and POS sale design at the Airport itself. The Character is also being used for online where designwest mayo implemented the character into a web design banner advertisement.

Best Price Beauty - Branding & Website Design

Design of identity and branding concept as well as promotional material, website design and signage (internal and external) bag designs and press advertising

Best price beauty is a branding concept which was designed by designwest to reflect the youthful but cost effective brand values. The Branding / Logo Design is very striking and instantly recognizable. The brief for designwest was to create a full branding concept that would work across the board on a variance of mediums. The Icon/identity that is part of the logo (the man being cut out with a scissors) design reflects the nature of the brand in that the middle man is quite literally being cut out hence the product is much more cost effective.

The website design whilst ongoing www.bestpricebeauty.ie works very well and is very striking and clear because of the colour palette being used.

Giggles Drama School - Illustrated Book

Children’s Read Along Books. Design and artwork of book designs for Giggles
Drama School.

For this brief we were requested by the client to progress the ‘Giggles’ Characters and brand into two new books which would be used for aiding the training of Children in Drama by the giggles drama school. The end result was two vibrant and exciting books which were perfect for the job at hand. We used the characters which were created by the designwest illustrator for ‘Giggles’ last year and the characters were really brought to life in the book cover design and book design. It would most certainly be difficult to find design in mayo or indeed the country that could be achieved for the budget that we completed this job for a nd we at designwest are thrilled with the results.

Giggles - Identity

Creation of Logo Design and Brochure design, Letterhead design and magnetic business card design

The Giggles theatre school ad was one of those jobs that designwest really enjoyed. The brief was to create an identity / logo design that would appeal to the target market and that is Kids up to teen and their mothers. In this instance we decided that perhaps we should create actual characters that would actually feature as part of the logo design / identity design – these characters would be in costume to depict the ‘drama’ aspect of the school. We used our illustrator to tailor create the characters so that they are copyright of the client hence will not be seen anywhere else which is often the case because of stock characters. We also produced magnetic business cards for the clients that again were ideal for the target market i.e.. Mums could stick these on the fridge for future use. The end result from design west was an identity design, folder design and business card design that really blew the client off her feet!

West Aid - Website Design

Web design, website design in Roscommon & Co. Mayo www.westaid.ie

The Sanctuary Hair Salon came to us with and existing brand concept that was to be portrayed in a website

West aid came to designwest with the brief to create an clear but informative & modern website that is content managed by the client as required. The website displays the first aid products available by west aid.

The end result is a website design and web design for this Roscommon based business that is both easy to navigate and is very reflective of the brand identity which itself is modern and very apt for the subject matter it represents. A website of this nature must be very clear and very easy to navigate forward and back and this website fulfills all of this criteria with style. www.westaid.ie

The Sanctuary Hair Salon - Branding & Website Design

Web design, website design in Castlebar, Co. Mayo www.sanctuaryhairsalon.ie

The Sanctuary Hair Salon came to us with and existing brand concept that was to be portrayed in a website design which would serve both to advertise the services of The Sanctuary Hair Salon as well as serving as an online shopping facility for products which are stocked by the business. The website included a content managed system which is updatable by the client as well as an online shopping cart powered by paypal.

The end result is a web design (website design) for this Mayo based business that is modern, easy to navigate and reflects the business in a clear but attractive
website design.

Ireland West Aviation - Stationery

Design of stationery, promotional material and leaflets for Ireland West Aviation

This was a brief we at designwest again really enjoyed if only because it involved getting up close and personal with helicopters that demanded some interesting photography. designwest were tasked to create business card design (s), poster design, leaflet design as well as vehicle graphics and signage requirements – which were implemented by our sister company signwest (www.signwest.ie) The brief was to create impactful and interesting designs which would reflect the nature of what Ireland West Aviation are all about! Designwest also print managed the printing of all of the materials.

Gateway Leisure - Identity

Creation of logo and branding design for the brand new gateway centrein Belmullet

Gateway Leisure brief was one brief we at designwest really enjoyed completing in the past few months. The brief was to create and design a ‘fun and dynamic logo’ and branding which would reflect the centre and all its facilities. We are delighted with the results and the logo design certainly ticks all of the right boxes. One of the reasons this was such an enjoyable brief to complete was because of all of the supporting elements, which needed to be completed before the opening of the centre in March 2009. These included supporting design for the gateway website design, external signage, wall illustrations, internal signage, brochures, party room invitations, key rings, loyalty cards, entry security credit cards, letterheads and corporate suite for Gateway Leisure, and also the logo and branding design for the various internal areas in the centre such as ‘kid island’ and ‘park lanes’ restaurant.

In addition to Gateway Leisure branding we also created beautiful illustrations and identities reflective of Gateway Leisure branding – in the form of the ‘gateway gang’ who are the personalities that were created by designwest to reflect the fun and space age atmosphere in this beautiful development and these characters embody the values and indeed target market of the centre itself. It is rare that we at designwest get the scope

The Gateway Gang

Creation of Characters to compliment brand values and ideals of Gateway Leisure

The Gateway Gang were designed and created by designwest as part of the overall gateway centre brief to both enhance and embody the overall branding values of Gateway Leisure. The characters were illustrated by designwest’s own illustrator who has been responsible for many nationwide tv and print campaigns involving other well known family name brands. The characters themselves which are featured in-depth on the website design itself www.gatewayplex.ie each have their own personalities and skills each of which reflect various areas in the complex. There is ‘Robert the Rocket’ then “Zeta the bowling queen’ and lastly but not least ‘ Sharp shooting Sean’.

These characters and their supporting brand identity will be used ongoing to promote the centre in their own right acting as a perfect compliment to the main branding itself by way of stickers and t-shirt design and various other print media such as press advertising.

The Park Lanes - Identity

Creation of Identity for Park Lanes Restaraunt

The park lanes identity and logo design was created by designwest for the restaurant area of Gateway Leisure. The brief was to create a modern clean identity which was reflective of bowling but not overtly so. The final chosen design does this with the creation of an ‘asterix’ type shape which is made from a radius of bowling pins. This ‘asterix’ shape will be used as an icon in the various branding applications for the park lanes restaurant such as on the internal signage as well as on the napkin design as well as the main menu design and will be used in its own right on all future print and promotional material and advertising for this area.

Gateway Leisure - Corporate suite

Creation of corporate suite, letterhead and compliment slip for Gateway centre.

The corporate suite for Gateway Leisure i.e. the letterhead design and compliment slip design – was designed by designwest to reflect the brand values which had already been implemented by designwest for the design of the main leisurplex logo. The gateway gang characters were also incorporated in these particular pieces so that an overall ‘personality’ is reflected and represented in the suite for those seeing the brand for the first time.

Gateway Leisure - Website

Creation of website design for Gateway Leisure, Belmullet, Co. Mayo.

Gateway Leisure website www.gatewayplex.ie was designed by designwest web design to reflect the branding and values of Gateway Leisure complex. We are very happy with the results as the finished product reflects very well the designwest brief which was to create a website design that was fun and vibrant and informative for the target market – which was primarily aimed at schoolchildren right up to teenagers and their parents. The site needed to be ultra user friendly to accommodate all of these age groups whilst also being conscious of the older users that would navigate through the website.

ROSEBUD - Branding identity

Creation of Identity and Branding Values for Rosebud

The Rosebud brief was an interesting one for design west because it needed to work on a number of levels. It needed to be an identity and branding design that was acutely aware of the target market at hand so it needed to be very positive in terms of the look and feel whilst also being both modern and friendly. We think the end result does just that. This brief required the branding design in the first instance and was then followed by signage, sandblasted window design as well as business card design and also a leaflet design and finally a website design www.rosebud.ie

Kid Island – Credit Card (security card) design

Kid Island – Credit security Card design + print management for use in Gateway Complex

The Kid island illustration / logo was designed by designwest and our very skilled illustrator in vector format for an internal area in Gateway Leisure. The brief for designwest this particular piece was to design and produce a Credit card design (security card design) for an area in the centre, which required entry using, encoded security cards. The ‘kid island’ logo is reflective of the fun area in the centre, which is a play area especially for kids under the watchful eye of their parent or guardian.

Gateway Leisure – Illustration colouring sheet and comp

Gateway Illustration design Colouring sheet for Gateway Leisure complex

This illustration was designed by designwest and is a very intricate illustration design in keeping with the characters for Gateway Leisure. The brief for designwest was to create a colouring in competition aimed at children who would potentially colour in the sheet and enter a monthly competition in the centre. These will be provided for children dining with their parents or guardians in the Park lanes restaurant.

Best Bet – Identity

Creation of Identity design and Branding for Best Bet – betting shops, Newport and Belmullet, Co. Mayo

Best bet in Newport and Belmullet are both betting shops. The brief for designwest was to create an identity that was reflective of the transient nature of the client. Designwest created the ‘butterfly’ because it suited the brief perfectly i.e. both in terms of the nature of a butterfly, which is to flutter from point to point, and also the term ‘flutter’, which is also used to denote betting. The logo and branding design was then applied to external signage & internal signage, large format prints for the windows and also betting slip designs. Log on to www.signwest.ie. for signage options.

Paul Claffey Tours - Identity

Creation of apt identity design / logo for Paul Claffey Tours

The Paul Claffey tours identity and branding design was designed by designwest in late 2008. This was quite a challenging brief as it was required to reflect a number of aspects such as travel, fun, music and stars (as in the singers etc.) The end logo was one that we think reflected all of these aspects very well. The logo has been applied to letterhead design, compliment slip design, t-shirt design and also brochure design, It has also been used in various mediums i.e. press advertising which required different versions of the logo such as full colour and two colour as well as one colour options.

The Owenduff & Bellaveeny - Brochure

Creation of Brochure Design for Owenduff River

The brief to designwest in this case was for a simple but effective brochure design to promote angling in the north mayo region. The brief itself was to reflect both the quality of angling and indeed the rural landscape in this most beautiful area of Mayo. We used colours, which were complimentary to most especially the landscape. The end result was a very clean contemporary design within which we managed to incorporate just a little bit of Irish!

Cleary’s of kiltimagh – Branding and logo re-design

Cleary’s Nissan - branding and logo re-design

Cleary’s of Kiltimagh – a long time established car dealership - came to designwest with a view to updating the existing logo design and branding and bringing it up to date whilst being very conscious that the new branding should not take away from either the old identity but also importantly we had to be very aware that it needed to work alongside the Nissan dealership branding. The end result was a very modern branding and logo design that uses very clean, modern and friendly typography and that most certainly does not conflict with the Nissan branding that they also use. To denote the different areas in Cleary’s i.e. Factors, parts, service we used different colour tabs in very modern and clean colours – taken from a rainbow coloured line which was used under the word Cleary’s. This coloured line represents the myriad of both services and people within the company. Finally as a sign –off designwest created a friendly little icon of a smiling car (Nissan) that we used on the banners as both full stops and also the dot of an exclamation mark! We are delighted with the end result as were Cleary’s.

Cleary’s – Banners

Cleary’s of Kiltimagh and Castlebar Creation of modern high impact banner design

Cleary’s of Kiltimagh required the design of striking but simple vinyl banners to portray various offers being promoted by the dealership. The end results were vinyl banners that were very effective and were instantly legible even when the vinyl banner design (s) are viewed when driving past. A simple and cost effective solution for outdoor advertising.

The banners were designed by designwest and printed by signwest our sister sign and signage company.

John O’Donnell Pharmacy Castlebar – Stickers

Creation of packaging design stickers for John O’Donnell Pharmacy including print management of same.

Designwest was briefed in this instance by John O’Donnell’s Pharmacy Castlebar to design stickers and create a look that was a mix between authentic and modern. John O’Donnell wanted the stickers to reflect the fact that the medicines/mixtures were home made by themselves by the pharmacy – hence the use of the pestle an mortar which of course is also a well known graphic linked with pharmacy’s. We used a very new font that was perfectly suited to the typography on the labels being both modern but also authentic. The sticker design included 6 variants for the larger bottle and 7 variants for the smaller mixtures. We used very soft but apt colours to denote the various applications i.e. a soft pink for a baby cough mixture. The end result was a range of stickers that all had the same overall brand essence but were instantly recognizable as being different. The design of the labels was completed by designwest and the stickers were printed by signwest our sister signage and printing company.

Simply Organic – Advertising and direct marketing

Simply Organic – Creation of advertising campaign and direct marketing and web banner design

The brief for designwest in this case was to provide press advertising design, online banner design, packaging design as well as some direct marketing in the form of postcard design and direct mail design. Simply organic is an established international organic brand, which will be probably, be launching onto the Uk and Irish market later on in 2009. This was a very diverse brief for designwest because it required many different elements including the packaging design and web design as well as brochure design and stationary design and all of which was managed and completed by designwest.

Envy Organica – Corporate suite

Creation of corporate identity suite for Envy Organica including letterhead design, business card design and compliment slip design.

The brief for designwest in this case was to design and print manage the entire corporate suite for envy organica, which included letterhead design, compliment slip design, business card design. The brief was to create a suite that reflected the organic brand it represents (simply organics). We used untreated recycled paper in order to remain true to the brand values. The job was designed by designwest and printed by signwest www.signwest.ie – which is our sister company.

Ireland West Airport Knock – Web design / banner designs

Creation of High Impact Web banner design for Ireland West Airport Knock

Designwest has been providing ireland west airport with ongoing web design and web banner design for quite some time now. We have designed and implemented very innovative rotating flash banners which advertise various destinations and offers being provided by Ireland West Airport Knock. Designwest specializes in various web design solutions and these are a prime example of our expertise in this area.

RMAS - Van design and application of graphics

Creation of modern vehicle design for RMAS

The brief from RMAS to designwest was to design a high impact but modern van design that would be legible to potential customers. The vehicle design was a simple solution following on from the brand values that we had already determined when designing their brand identity a few weeks previously for their website and promotional materials. The end result was a very impact and more importantly legible van that serve to inform potential clients of the services that are offered by RMAS. The van graphics were applied by our sister company signwest.

RMAS - Identity / logo design

Creation of Modern but Clever Logo design for RMAS

The brief for design west from RMAS to designwest was to design a modern but clever logo that somehow hinted to what the companies actually do without being overt. We designed this logo with typography only. The end result was a very clever logo, which uses a plus (+) sign. This has a double meaning and can be taken as a plus but also as a first aid sign. This of course perfectly suits the nature of the business, which is ‘first aid for roofs’ as the company is a roof maintenance company. The client was thrilled with the results. Check out www.rmas.ie for more info.

RMAS – Website

Creation of modern business website design for RMAS

The RMAS website design brief (www.rmas.ie) was essentially a continuation of the branding exercise for designwest. The web design in this case was a very straight forward application of the branding values we had created for RMAS with the addition of various projects and information on the company itself. The client was very happy with the results and experienced increased enquiry traffic to their business as a result of the website. It was of course fully search optimized with careful attention to the text and content which was used. The website design itself includes a portfolio with recent projects and a contact page which features a map.

Raftery - Leaflet

Creation of vibrant poster design which also doubled up as a leaflet design.

The Raftery festival leaflet design was a breath of fresh air for designwest as it involved some actual drawing/painting, which we enjoyed! The brief was to create a leaflet that worked both as a poster but also folded down to a leaflet. The unusual combination of colours was used for added impact that also gave the leaflet a more artistic feel. The result was a leaflet design that worked both as a poster design and leaflet design.

Flynn’s Pharmacy - POS

Flynn’s Pharmacy – creation of various POS and poster design and Advertisements.

Designwest enjoyed working with Flynn’s pharmacy in Claremorris as they were prepared to use a more ‘fun’ approach to some of their work in order to create more unusual impact window displays. We completed window displays - poster designs as well as some advert designs along with some point of purchase pricing designs for the pharmacy. We used base colours on the designs that were well suited to the image of this modern dynamic pharmacy which were actually not the colours used in the original identity but rather our versions of these colours with permission from the client of course!

Lavelles Pharmacy Belmullet

Creation of Pharmacy Bag design and Print Management of same

The brief for designwest in this instance was to both design and print manage pharmacy bags for Lavelles pharmacy in Belmullet. The end result was a very modern style bag design in various sizes used for behind the counter transactions in the pharmacy. Designwest specializes in design for pharmacies and at this stage we have catered for so many pharmacies across the west we could almost say we are experts in pharmacy design! So whether its fitting out a new pharmacy with display graphic design or something as simple as designing and printing pharmacy bags designwest can help.

TLR - Van design and application of graphics

Creation of TLR VAN design and application of graphics to van

The brief for designwest in this instance create an impact modern van design for this very modern roofing company. Some weeks previously designwest created the logo design / branding design for TLR by creating a very striking logo which the client was thrilled with and the new identity has received very positive feedback in terms of its look and feel and in terms of its impact. We used the brand values we had put in place for the identity design on the Van and the result was a very impact vehicle design. Designwest’s sister signage company signwest applied the graphics to the vehicles for TLR. Overall this job is one of the jobs designwest are most proud of for the 2008 – 2009 design portfolio.

Siscin Teo

Creation of Logo design / Identity Design and Brochure design and business card design

The brief for designwest in relation to siscín teo was to create an identity / logo design that was reflective of the name and something which perhaps had an Irish twist or feel to it. The client was very happy with the results – we created a bird’s foot imprint that of course was created because of the name siscín teo – which means little bird. The client also required some brochure design, business card design and also web hosting and registration. The brochure design was primarily designed to promote the business – which is a 3d design and animation company - and will be sent out to prospective clients to inform them of the various services the company can provide. This was an unusual one for design west – but welcomed – as it also had an Irish translation for all of the text in both the brochure design and the business card design.

TLR - Identity

Creation of modern logo design identity design and Branding values for TLR

Designwest created this very modern and dynamic identity design / logo design for TLR – top level roofing – in Charlestown, Co. Mayo when the client came to us late in 2008 requesting a revamp of the old logo. We decided to re-invent the wheel and created this identity and branding using colours that suited the existing fleet of vans and also as the colour red was one of the features that many clients recognized as being part of TLR. We decided to create a completely new logo that depicts a building with the red arrow depicting a roof and of course ‘upwards’ which is the base feature of all roofs. Design west used a modern but quite technical san-serif font in the logo design and branding. The results are an identity design that the client is thrilled with and has already created increased awareness for this modern and dynamic roofing company.

Simply Organic

Creation of packaging design, advertising and marketing design as well as corporate suits and sticker design and print management for Simply organic.

The Simply Organic brief for designwest was one of the most diverse briefs we had received lately as it involved a huge range of applications from advertising design in the form of press ad design and magazine ad design right through to web banner designs. The client also required the design and production of pull-up banners, packaging design in the form of various boxing solutions as well as bottle packaging design and also sticker design and production. They also required other elements such as postcard designs, a full corporate suite in the form of letterhead design, business card design and compliment slip design. We thoroughly enjoyed working on this diverse brief and seeing it through to its completion though work with this client is ongoing as the launch of this international organic brand is imminent in Ireland hopefully later this year in 2009.